Protests Against AI's Use of Creative Works

On February 25, 2025, prominent British musicians, including Kate Bush, Imogen Heap, and Damon Albarn, released a silent album titled Is This What We Want? This 47-minute, 12-track album contains no sound and serves as a protest against proposed UK copyright law changes that would allow AI companies to use copyrighted material without explicit consent.
The artists argue that such changes could erode artistic control and harm the creative industry. Profits from the album are directed to the Help Musicians charity.
Kate Bush; Imogen Heap; Damon Albarn. Photo: Angelo Deligio\Mondadori via Getty; Amy Sussman/Getty; Cindy Ord/Getty
Concerns from Industry Leaders

Eric Fellner, co-chair of British film studio Working Title, has expressed alarm over the UK government's proposed relaxation of copyright laws to benefit AI developers. He warns that these changes pose an "existential threat" to the creative industries, potentially undermining future revenues and operations. Working Title, known for films like Bridget Jones and Love Actually, emphasizes the potential harm to the industry's vitality.
Copyright: 2013 David M. Benett
AI-Driven Creative Ventures

3003 BC: This company merges AI with perfumery by analyzing individual preferences through a scientifically designed questionnaire. The AI platform recommends personalized perfume samples, which are handcrafted and offered for trial, leading to a final product tailored to the user's unique scent profile.
VāsanéIndu Antony
AI Integration in K-Pop

The K-pop industry has been proactive in integrating AI technologies. Companies like Supertone, backed by HYBE (the label behind BTS), have utilized AI to recreate the voice of the late folk singer Kim Kwang-seok and enabled artists like Lee Hyun to release songs in multiple languages. Supertone also introduced a virtual artist group, SYI\IDI8, powered entirely by AI, aiming to deepen fan-artist connections and enrich storytelling in music.
Photo-Illustration by TIME (Source: Courtesy of Kyogu Lee)
AI in the Visual Arts

A study titled "AI and Visual Arts" ("KI und Bildende Kunst"), commissioned by Stiftung Kunstfonds and Initiative Urheberrecht, explored the opportunities and risks of generative AI for the visual arts. The research revealed that 42% of surveyed artists have experimented with AI in their creative processes, using it for ideation and developing new works. However, concerns about potential income loss and the devaluation of art were also highlighted, with 56% fearing financial repercussions and 53% worried about the sustainability of their profession.
AI Generated image